Archive for September, 2010
Marketing In a Recovering Economy
Saturday, September 4th, 2010Referral Marketing Can Push You Over
Saturday, September 4th, 2010Just last week I decided to buy a new cell phone. Finding the right phone these days can be a real chore. When I was in the Verizon store, it was so packed that I could hardly hear myself talk. When the salesman approached me I was actually relieved and glad to get a little help. After he asked me what I was looking for he showed me some phones and explained the various plans.
PPC Made Simple: Book Number 2
Saturday, September 4th, 2010A couple of years ago I wrote my first book, SEO Made Simple. For those of you who read the book and have followed me via this blog know that the book was developed for those who wanted practical advice for achieving number one rankings for their Web sites or blogs.
You Can Learn A Lot From Your Customers
Saturday, September 4th, 2010
Today’s Marketing Topic: Word of Mouth Marketing (WOM)
Saturday, September 4th, 2010Your products and services will always be subject to those who like to gossip and share information on their blogs, Facebook accounts, and tweets. Knowing this simple fact is the key to using Word of Mouth (WOM) marketing. WOM is the best way to make your business famous.
When ever you initiate an online marketing campaign, consider the value of Word of Mouth marketing. By leveraging your customers and other who are interested in what you have to offer, you can take your marketing to new heights!
Give Me Specifics!
Saturday, September 4th, 2010
At the same time that Comcast is giving you specifics, they are also being smart about what they are not telling you. For example, Comcast might be more expensive than other competitors with a similar offering. Or, they may require the purchase of an upgraded package in order to get the faster service too. In this example, Comcast is being as selective about what they are telling you as well as what they aren’t telling you.How To Use Blogging From a Marketing Perspective
Saturday, September 4th, 2010
Marketing Opportunity or Disaster?
Saturday, September 4th, 2010Last week I had a great opportunity to talk to ABC World News about the 25th anniversary of New Coke. During the marketing interview I couldn’t help but think about what it must have been like for the marketing team immediately after New Coke was launched.
The next time you launch a product that doesn’t do well, remember Coca-cola and how they managed to turn a negative into a positive. Today Coca-cola is on top of the Cola Wars and continues to be the beverage of choice for many throughout the world. Your marketing can be effective when you do your research, look at it objectively, and utilize your best customers for product improvement ideas. Doing so is nothing short of refreshing!






