Why is SEO so important?

Monday, November 16th, 2009 | 64, Internet | 1 Comment

Internet has become a part of life. These days, we do everything from communication to shopping, from gathering information to providing information about our business. If you are not ‘online’ you don’t exist. This trend has given way to a whole new venue where businesses can grow and operate.

There are millions of people who are running their business through the internet and are earning great profits from it. Now you must be wondering, why some websites are so popular, while a large number of websites stay in obscurity? Why do some websites pop up in the first few search engine results while others come in later pages?

The answer to this question is SEO or Search Engine Optimization. SEO means optimization of the content of a website in a way that it’s ranking in search engines rise. Search Engine Optimization involves using the right number of keywords and keywords that are in the right place in the content. This ensures that when those particular keywords are searched, the website is shown in the first few search results.

Naturally, the higher a website is shown in the search engine results list, the more traffic it will get. This is the main reason why some websites get more traffic and bigger profits than others. For example, suppose you run a travel website about tourism in London.  Just writing good content won’t be enough to get good traffic to it. You will have to make sure that the people who are trying to gather information about tourist activities in London get to see your website. For this, you will have to use the right keywords and key phrases in the content. This is what we call SEO.

Search Engine Optimization can be a tricky thing because you must know exactly the right keywords and phrases and put them in the right places. You must also know which keywords are searched most and which keywords will be beneficial for your website. In SEO, there is not a “one size fits all” rule. Each website is different and its optimization should be according to the specifics of that website. That’s why you must hire a professional SEO service to optimize your website.

Why SEO Services?

SEO Services will use the right keywords to ensure better ranking for your website. A good SEO service will make sure that your website content includes the popular keywords which are searched frequently in the niche of your website.

A SEO service will increase visitors to your website by presenting your website when they are looking for products, services and information that your website provides. It will definitely increase your online business. This practice is known as SEO Marketing.

SEO Marketing is one of the best tools to promote any website because it solves the basic problem with any online venture. It solves the problem of getting enough exposure in the search engines. It doesn’t matter how much you try to publicize your website through other means of internet marketing unless and until you get your website optimized. Therefore, hiring SEO Services is a step in the right direction.

The best and the most effective method of SEO optimization is through organic SEO. This kind of optimization is perfect for people who are working with a limited budget, but still want to reach large audiences.

What is Organic SEO?

Organic SEO is search engine optimization in its truest form. These days, many search engines offer paid SEO services. This service allows a website owner to “buy” a few keywords and phrases of his choice. When those phrases are searched, his website is displayed in the top search results. In return, the website owner is required to pay a certain amount for every click to his website. This is known as pay per click optimization.

Organic SEO, on the other hand, has no such formalities. In this kind of SEO, the website is optimized by good and popular keywords and the rest is left to the search engines. No amount is paid to anyone. Organic SEO has many benefits such as:

· People trust organically optimized websites more
Anyone can buy any keywords in the pay per click method, so potential site visitors cannot be sure of the legitimacy of their content. This is why people are more likely to trust the organically optimized websites in favor of pay per click optimized sites.

· It’s affordable
Organic Seo is much more affordable than the pay per click method. One doesn’t have to keep making regular payments to search engines using this method. Plus, the pay per click method carries the risk of getting increased traffic, but potentially fewer sales, i.e., you can lure people to your website through this method but can’t force them to buy. This sometimes becomes a raw deal for website owners.

· Relevance
Organically optimized websites ensure relevancy of the content. The search engines display these websites because of their content and not because they were told to pick them, so this relays a better image to internet users.

In short, organic SEO is the safest and best choice for website owners who want to create a good and substantial website that people can trust in the long term. This is also very good for those who want to increase traffic to their website without spending too much money.

If you want to get your website optimized, then you should contact an SEO service that provides guaranteed SEO for the website. This means, hire a service that has expertise in this field and that knows how to optimize in the best possible manner.

There are hundreds of websites on the internet which claim to give the best and guaranteed SEO services. You must make sure that you hire the best by checking their previous records, the testimonials and reviews on their website. This will give you an idea of their performance.

In the end, all I can say is that there is hardly any popular website that hasn’t been Search Engine Optimized. And if you want your website to be popular, you now know what to do.

The writer of this article owns a website called “Seo-Services.Com” which is a great place for SEO Marketing. If you are looking for All type of SEO Services that gives you high class web promotion and provides you superb seo solution then this is the place for you. Also Visit our Organic SEO.

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Link Building – Why You Need to Get the Best

Monday, November 16th, 2009 | Internet | 2 Comments

Link building has become one of the most important tools to use in internet marketing. This is an incredibly effective and profitable way to provide good exposure for a website. This tool works on the simple principle of letting people know about your website and what it offers. But before you try this service out for your website, let us explain to you how link building works and benefits a website.

How can link building benefit your website?
Increase in Traffic: Link building creates a lot of doors through which your targeted traffic can enter your website. Links to your website are submitted to various websites whose content is related to the subject of yours. This way, you can naturally divert the traffic on those websites to your own.

Increase in Search Engine Rankings: Most search engines consider the number of links and amount of traffic on a website while determining its ranking. Hence, link building will almost certainly result in an increase in the search engine ranking of your website.

Better one way links: Traditional link building is two-way link building in which both websites display each other’s links on their web pages. One way links are links to websites whose links you don’t display on yours. One way links are great to improve a website’s image as they prove that the content on the website is so good that other websites agree to display its links without any reciprocation. A good link building service works hard to get as many one way links for your website as possible. One way links improve traffic to your website because the one way links look natural and not paid for.

Web Promotion: Most websites have different pages for the different things they offer. However, often some of the pages don’t get much traffic because the visitors don’t know about them. Link building popularizes different pages of your website. Unlike other marketing tools which focus on the entire website as one, link building works at a more detailed level. It promotes each and every page of your website in different venues.

More targeted audience: Link building naturally attracts a large number of the people who are looking for a website like yours. Since those people find links to your website on other websites related to your niche or industry, you will catch the attention of more people who are looking for the services or products you are offering on your website.

In order to have a successful link building campaign, you must keep the following things in mind.
• Ensure that you have site content that is relevant, easily understood and likely to be approved and appreciated by your readers.
• Ensure that your content has no grammatical or spelling errors.
• The site should have an accessible privacy policy and an “About Us” section that describes you and your company so that you present an image of credibility. Add your picture to add authenticity and personalization

How can our Link Building Service help you?
Now that you have in depth understanding of the process of link building and its benefits, let us explain how our Link Building Service will help your website improve its search engine rankings:

i. We will review your website pages and contact various websites in your niche and industry and ask them to display links to your website on those websites.
ii. Another method of building one way links is through the use of pay per click tools. This can be a great marketing technique, helping drive visitors to your site and increasing brand exposure as well.
iii. We can also syndicate an article at major article sites like EZINE. These sites are frequented by many people and so they normally rank higher. When your articles are listed in a place which is itself highly ranked, you are more likely to receive increased traffic to your own site.
iv. We can submit to news sites articles which include links to your website. We can also syndicate press releases both of which are other methods proven to improve one way link building. You can then track visitors who choose your articles and offer them unique exclusive content as well as relevant news.
v. If you have quality articles, we will try submitting them to paid directories.
ii. We can create affiliate programs on your website whereby your affiliates send their visitors back to your site.

Enlisting the help of a specialist, professional or an expert in the field of search engine optimization is one of the most important things you can do for your website and one of the best ways of ensuring your one way link building project becomes a success.

The writer of this article owns a website called “LinkBuildingSolutions.Com” which is a great place for One way links. If you are looking for quality One way link building service that gives you top class link building solution then this is the place for you. Your one stop shop for all your Link building needs.

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Is It Legal Or Not? NDS Downloads

Wednesday, June 17th, 2009 | Technology | 1 Comment

The newest thing for Nintendo DS is the Nintendo DS download. DS and DS Lite owners-as well as DSI owners-can download games, demos and music for their Nintendo hand held system. The DS and DS Lite have helped create a name for Nintendo at the top of the portable game system market. Users are thrilled and want more! New downloads for DS are available every day!

The gaming industry seems to change with the wind. Nintendo is staying at the forefront by offering new and exciting functions to users. Not just focused on the big budget home gaming systems, Nintendo wants to make sure that everyone, everywhere gets their game on. Cell phone games are limited and stagnant. Blaze a trail with the newest DS download.

With games that teach as well as entertain, Nintendo is right on the mark. With the ability to load user preferences and settings, the DS allows for use by multiple players. Another great feature about the Nintendo DS is its Wi-Fi Connection. Through the Wi-Fi connection, users can view new games that are available and try them out before buying. Once you’ve found the game you’re looking for, quickly download it and begin playing. Users must be within Wi-Fi reach to download.

Some game and toy retailers actually have DS Download Stations that will allow DS users to download the demos of upcoming game releases. This is an incredible advance and has only one limitation. Because of the size of memory, these downloads are wiped out when the DS is powered down.

The Nintendo Channel allows you to not only download games for your DS and Wii, it also lets you watch videos and skip through different options, much like watching television on your digital recorder. The Nintendo Channel allows you to download games and connect with other friends. With your DS downloads, you can install applications that let you take pictures of your friends, play multiplayer games via Wi-Fi and even chat with other DS users.

With Nintendo DS downloads, you can get all the latest and greatest games you want, from the comfort of your home. You won’t be stuck standing in line for hours only to go home empty handed. Now you can get everything you want from Nintendo DS downloads. Whether it’s Mario Kart or Brain Training you’re looking for, you can download it through your Nintendo DS Wi-Fi connection.

Watching the Super Bowl…

Wednesday, December 31st, 1969 | Uncategorized | No Comments
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Each year I look forward to watching the Super Bowl.  Even though my favorite team wasn’t playing this year, there’s just something about seeing one of the year’s biggest events.  I suppose the real reason why I’ve always tuned in to the Super Bowl is because I’m simply interested in the commercials.  In addition to watching the ads, I’m equally curious as to whom the new advertisers are as well as who continues to spend the big bucks year after year.
This year was a combination of movie previews and some new advertisers as well as the traditional advertisers like GoDaddy and Budweiser.  Although I saw more station programming ads than ever before.  I guess the network had a little difficulty selling out all of their ad space!

Is it worth the price of advertising?
I thought a number of this year’s commercials were pretty underwhelming (which seems to be more true each year).  Personlly, whether Dockers is showing a bunch of men walking through a pasture without their pants or Careerbuilder gives us an office tour where employees have nothing but their underwear on, I could care less.  From my perspective, most the advertisers just don’t get it.  The only exception is perhaps Bud Light where their audience is the exact segment that’s watching the game – those who attend or watch sporting events.  Because of their significant presence, I’m sure they got a pretty favorable price for all of their exposure.

Even so, the purpose of advertising is to engage, brand, and create awareness.  Effective advertising is also capable of measuring a result.  Other than GoDaddy, who gives some of their target audience a reason to go online, there was no real direct response vehicle on any of the ads.  Can you say “missed opportunity”?  That is, if you’re trying to reach millenials or even thirty-somethings.  Maybe I missed it, but no references to social media (Facebook or Twitter) or even texting.  Although I’m sure that plenty of people were texting during the game.
The Super Bowl is also a decent platform for new product launches from my perspective.  FLO TV was completely new to me and I didn’t even realize that such a device existed.  But without any call to action that was personally relevant to me, I’ll probably forget about it in morning.
I guess the advertisers who are spending the bucks are so certain of the effectiveness of their ads that they don’t need to measure their results-although I find that impossible to believe. If advertising is still based on impressions, and not action, then it still has a very long way to go.  This is why TV advertising continues to slow and more marketers are taking to the web. Not only is it measurable, but many advertisers only pay for action. 

What’s the real challenge?
Without direct response, how do these advertisers know if their advertising is generating the result they’re looking for?  I wonder if they even thought about the goals of their campaign.  A house made of full cans of Bud Light – cute.. but was it worth the $1M Budweiser had to pay for it?  Personally I like to know if each dollar I spend delivers a positive return.  I guess that’s why I spend most of my money on online advertising and little else.
Part of the reason why I don’t quite understand Super Bowl advertising is because I don’t understand the target market.  It seems to me that everyone from 8 – 80 is probably watching the game.  That’s probably why the Who was the half time entertainment.  The Who were big before I was born but I still thought they were pretty good.  I’m just surprised they weren’t wearing Pepsi T-shirts, although the drummer’s cybals seemed to be painted with Pepsi colors. 

As long as there’s TV, on the tube or your computer, there will be advertising.  You wont see any of the companies I consult for advertising on the Super Bowl.  But then again, when everyone is watching TV on their computers, I might not be able to avoid taking the plunge.  And that day is soon upon us.  It’s already begun and the next few years will likely complete the transition.  Super Bowl here we come!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: Michael Fleischner – Marketing Expert

Blogging About Burgers? A Lesson In Social Marketing…

Wednesday, December 31st, 1969 | Uncategorized | No Comments
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Last week’s post on what we could learn about marketing from wine labels, was a great hit – thanks for all of your comments and feedback. So I thought I’d continue on with our food theme as it seems to be a popular topic for marketers AND food critics.

This week, I’d like to get us all thinking about burgers!  That’s right, big juicy hamburgers with the works.  Now you might be asking, “What do burgers have to do with marketing?”  My answer, EVERYTHING!  As you know, marketing today is about much more than the traditional 4 p’s (product, place, price, and promotion).  It’s about social media, community, and focusing on what you love.  Add the power of social networks and the fact that individuals can easily contribute to the larger discussion via blogs, mobile devices, and so on, and you have a new marketing landscape.

The Straight Beef!
A couple of weeks ago I was at a reception and met Scott Blumenthal.  Scott’s a really bright guy and told me about a project he’s been working on with John McManus and Michael Marino.  They’ve created a blog to talk about and review hamburgers.  Each post is filled with insightful information about the burger joints they frequent and provides an honest review of the hamburgers they’ve eaten.  The blog also contains some eye opening stats like how many burgers (and whole cows) these guys have consumed over a lifetime – 1,066 to be exact.  
My first time visiting the blog, The Straight Beef, I got really excited about what I found.  I like a good burger just like the next guy, but the marketing implications were staring me in the face.  Not only is the content of the blog entertaining, but it invites the community at large to participate in the discussion.  Have you had a burger today?  Did you think it was particularly good or bad?  Leave a comment or email the burger guys directly at burger.reviews@gmail.com.  Now this is marketing!!!

Burger Vendors Beware
If you’re a restaurant or roadside stand, there’s no hiding.  Social media marketing is continuing to gain momentum and is the way that we, as consumers, will get more and more of our information.  The products we want to buy, the services we want to learn more about – conversations are happening about them all over the Internet and we can easily participate or sit back and learn from the experiences of others before we make a buying decision.  This is true for almost anything, even hamburgers.

I think that Scott and his blog partners have really hit on an essential marketing theme.  That theme is to use media like blogging to share what you know and build a community around your passion.  These essential elements can build a following and get everyone talking about a particular product or service.  Do you know what people are saying about your brand? your products? If not, you should.  Be part of the discussion and consumers will get to know you and associate positive feelings towards your brand.

I’ve think I’ve spoken more about burgers in this post than I have in a year.  However, being reminded about how easy it is to be part of a larger social marketing community, even if it is about hamburgers, makes me want to talk about them much more often! Don’t underestimate the effect that this type of information (a review) can have on your products.  People are reading.. and writing!

Be sure to rate your next burger at The Straight Beef blog. I’m always searching for a better burger!

For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: Michael Fleischner – Marketing Expert

Marketing Lessons From a Good Bottle of Wine

Wednesday, December 31st, 1969 | Uncategorized | 1 Comment
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I look for good marketing no matter where I happen to be.  The other day I heard someone on the radio talking about wine bottles and the marketing connection.  That definitely got my attention as wine labels have so little room for copy that a number of marketing strategies must be at play to influence a purchase.
So what sells wine?  I think there are a few things that move someone through a purchase decision process in the wine market.  I’m no wine expert and quite honestly know little about “good wine” but can certainly tell you what marketing strategies encourage consumers to make that buying decision.

The label. Okay, so we all know that the label is important.  The color, the shape, the imagery.  All of these components have an impact on purchase decisions.  Each color used gives a hint to what consumers might find in the bottle.  Are the colors harsh?  Do they say, “I’m bitter” or are the colors unique and creative, giving potential buyers a sense of newness and being different?

The shape and size of the bottle.  The size of the bottle and overall packaging gives a good deal of information about what you might find inside as well.  Is the bottle traditional in shape?  Is is tall or short?  Each of these nuances must be congruent with other marketing factors to create a story worthy of pursuit.

The price.  Much like a Cadillac, many people buy on price.  Why?  Because price can give you an understanding of value.  Two wines side by side.  They look similar and are of the same size.  However, one has a price of $8.99 and the other $24.95.  Which one is better?  Price may give you the impression that the second, more expensive bottle is “better”… but is it really?

Recommendation.  Does the wine fit the occasion? Has it been recommended by someone in the store or someone you know who told you that you had to try that particular brand, vintage, etc.?  In the wine game, recommendations are a critical aspect of the purchase.

So there you have it.  Some factors that influence wine purchasing.  Are you a wine connoisseur?  If you are, what influences your buying decision?  You may add in some additional factors like, “..all Napa Valley wines are good so this one must be good as well”.  This is the final aspect of buying wine (and similar products) and that is your personal experience.  Nothing can replace experience as a driving factor in making buying decisions. 

The next time you’re in the market for a bottle of wine, notice what drives your purchase. Enjoy and bottoms up!!!

For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: Michael Fleischner – Marketing Expert

Marketing Lessons From A Cereal Box…

Wednesday, December 31st, 1969 | Uncategorized | 1 Comment

This morning I took a few minutes to read the cereal box sitting on the table in front of me. Although I’m an eggs and toast kind of guy, a good bowl of cereal hits the spot now and again. After reading the promotional copy before me, I realized just how good it was from a marketing perspective – Concise, meaningful, and relevant!  It’s amazing what you can find on a cereal box!

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Maybe it’s time you took a look at your web site or print copy

When I was in grad school, I spent a lot of time learning about direct marketing and what separates good copy from bad.  As an author, I often struggle with the written word as writing a book (SEO Made Simple) is different than writing a direct mail piece or even website copy.  I learned a lesson a long time ago that came back to me while I was reading my box of Rice Krispies.  When writing copy, ask yourself “who cares?” after each sentence you write.

That’s right, “who cares?”  After writing each line of copy, I was taught to ask the question who cares?  If you actually try this exercise you’ll find that a number of your sentences are without personalization, are too vague, or simply hold no value for the reader.  After writing each line of copy ask “who cares?”  If you can answer using the copy just written, you’re on your way to more effective copy writing.

WIFFM


The other aspect of marketing copy that makes a real difference is the old acronym of “What’s in it for me?”  Is your copy directed at your audience?  I was at a sales meeting this past week and presented to three similar groups. However, each group had their area of specialty and focus.  When asked to present to each group, I found myself asking, “Why should they care about the information I’m presenting?”.  When I realized that the presentation wasn’t ideal for groups 2 and 3, I found myself up late one night making changes to the presentation.

If what you have to say isn’t relevant, it will be ignored.  Your copy needs to reflect the mindset and focus of your target audience. It’s best to get feedback from those you’re targeting and continually work to improve your understanding of their needs, environment, and ultimately the messages they resonate with.

What You’ll Discover On Your Cereal Box 

The next time you read your cereal box, you’ll discover that with very limited space, and few words, good copywriters make you feel the value and benefit of what you have in your cereal bowl.  I’ve learned over the years that great copywriting is hard to find.  Bu then again, I never really stopped to read my cereal box.  I suppose great copywriting was there all along.  Enjoy your breakfast!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: Michael Fleischner – Marketing Expert

This Is Getting Personal…

Wednesday, December 31st, 1969 | Uncategorized | No Comments

I just read a great comment from someone about personalized messaging. As you know, I’m a big proponent of GETTING PERSONAL. When communicating to your prospects, how personal are you getting?

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Now you might say that you deliver very personalized communication. This could be in the form of emails or direct marketing pieces that address your customers or prospects by name. But in today’s marketing environment, you need to do better. Addressing someone by name is simply a starting point. If you want to be effective, go deeper.

A great example is a recent communication I received from the college I graduated from. I could tell from the envelope and wasn’t at all disappointed when I ripped it open. “Dear former student” it read. Come on! They didn’t even have the decency to call me by my name. So of course, it went immediately into the trash. But it got me thinking…

Here is an establishment that knows a lot about me: my name, birthday, the courses I took in school, my fraternity, how many on campus parking tickets I got, etc. Yet they have failed to leverage that information from the perspective of getting my attention or giving me a reason to support their cause – very disappointing.
As a marketing person, I pride myself on not only gathering information about prospects and customers, but using that information to create a meaningful experience for them. If the letter addressed me by name and referenced personal information, it would dramatically improve my interest. “Dear Michael, we know it’s been X amount of years since you graduated, but a lot has changed. The marketing program here has been expanded…” OK. Now you’ve got my attention.

Personalization is your friend. Even if you’re sending thousands of emails or direct marketing pieces out to your audience, make it personal. Not only should you be using the information you’ve collected, but focusing on messaging that addresses the fundamental needs of your prospects. We’ll discuss more advanced messaging strategies in later posts, but for now, remember to get personal!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: Michael Fleischner – Marketing Expert

Marketing In The Year 2010

Wednesday, December 31st, 1969 | Uncategorized | 2 Comments
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This new year, I couldn’t help but ask myself the question, “How is marketing going to be different this year?” I mean, every year pretty much starts out the same but something is bound to happen to jazz things up. Do not call lists, do not fax lists, Twitter. The reality is that anything can happen!
Here are just a few of my predictions for the new year. I probably should consult with the Popcorn report or something that is based on legitimate research, but here’s what I think the new year will bring.
1. New social media. Marketers have been struggling to make social media work from a marketing perspective. Even if I have a thousand “Fans” or ten thousand “Followers”, what does it really mean? Not only will marketers do a better job of utilizing social media to market their products, but I believe we’ll see new innovation in this area as well.
2. Mobile marketing. The concept of mobile marketing has been around for a long time. But with last year’s introduction of cell phones that have full browser capabilities, everyone is connected all the time. This spells opportunity in the area of mobile marketing and real time promotions. I’m not sure what it will look like by year’s end but I do know that it will be a focus in 2010.
3. An emphasis on organic search. As Google becomes even more dominant (maybe the government will step in this year) and pay-per-click costs continue to escalate, companies will be spending more of their marketing dollars on organic search and proper web design. Having to depend on PPC marketing to generate revenue is still a key ingredient in everyone’s marketing budget but so will search engine optimization.
4. Analytics are king. This year, even marketers who have resisted adopting the latest and greatest analytics will succumb. As a mentor once told me, “In God we trust, all others bring data.” We have access to more information than ever before and with free analytic programs like Google Analytics, there’s no longer an excuse for being unable to identify your best lead sources.
5. More for less. Consumers are going to continue wanting more for less. As a result, marketers must focus on perceived value. Although the tendency may be to discount early and often, creating lasting value is what consumers want and will respond to.
2010 is going to be a great ride. Just like last year, marketers will continue to evolve their methods and effectiveness. We have more tools at our disposal than ever before and the prospects for a happy new year look very, very good!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: Michael Fleischner – Marketing Expert

Today’s Marketing Topic: PR

Wednesday, December 31st, 1969 | Uncategorized | 2 Comments

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That’s right, today we’re talking about public relations. It’s amazing to me how little marketing professionals and small business owners know about PR. In fact, PR is largely becoming one of the most ignored marketing disciplines. When speaking about PR to one of my marketing buddies he said, “no one reads anymore.. so PR is basically dead!”
Honestly, I pretty much laughed in his face. “Dead! PR? You’ve got to be kidding!” I said. The reality is that today’s news, social media, and email are all a forms of PR. Sure, I agree that the traditional practice of “getting ink” is old school, but the concept of pushing out a message or creating interest in what you have to offer is just GOOD MARKETING.

Using PR Today

I recently listened to a talk from Tim Ferris, the author of the popular book “The 4-Hour Work Week”. Tim went from being unknown to one of today’s most recognized authors in a very short time. How did he do it? You guessed it, PR. However, Tim’s public relations approach was slightly different than the norm.

He contacted influencers within his area of expertise and let them know about his book. Even a slight mention from market leaders like, “.. taking a trip. Picked up a copy of ‘The 4-hour Work Week’..” had a ripple effect that has grown into a phenomenon. In about a week, Tim’s book went form nowhere to the New York Times best seller list.

If You Think PR Is Dead, Think Again

So if you’re not Tim Ferris and you’re not well connected, can PR still work for you? My answer is still yes, you just need to think about it differently. Whether your are targeting bloggers, Tweeters with a huge Twitter list, or other social media, public relations is about distributing your message for others to hear.

If you’ve done a Google search lately you’ll notice the press releases are gaining exposure in search results. This is one of the ways that a well distributed message can appear before prospects and buyers. The next time you do a search check out your results list. You’ll notice quite a few listing from PR and other media outlets.

Don’t Lose Sight Of Public Relations

Whether you have a robust PR program or are just starting out, learn what you can about public relations. Anytime you want others talking about your product, services, or brand, think PR. Begin with media releases, talking to bloggers, and even reaching out to traditional media outlets.

Think new media too. Video and image are integrated into more and more PR efforts than ever before. Use everything at your disposal to communicate effectively with your audience. PR is far from dead!!!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: Michael Fleischner – Marketing Expert

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